The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science When you vape, you aren't just inhaling vapor. Vape juice also contains addictive nicotine and other toxins! #EliminateTobaccoUse and keep e cigs out of your lungs. [Source: CDC] Vaping and ecigarettes How Many Cigarettes Equal One Juul Pod The nicotine content of many 2ml nicotine pods